Nike Paris, Paris Marathon 2024 internal campaign
Under the name “PM24” (Paris Marathon 2024), Nike Paris ran an internal campaign during the Paris 2024 Olympic Games in Paris.
The “Marathon pour Tous” at the Olympic Games marked a novelty in the history of sport: amateurs and professionals shared the same course for the first time. Among them was Nike employee Romain Pivétal, who embarked on this adventure. For six months, we followed his preparations, capturing his vision of sport and his commitment right up to D-Day.
The aim of this immersion was simple: to tell an authentic story, the story of a passionate man preparing to take on a unique challenge. It’s a campaign designed for Nike’s internal communications, highlighting a powerful idea: performance doesn’t just belong to the elite, but to all those who commit themselves fully.
Art direction by Victor Carboni
Design studio: Midi:Quinze
Creative direction: Jérémie Boeglin
Direction by Maxime Azzegagh
Photography by Lucas Du Bois
Commercial direction by Morgane Andréa
