Dazed Maxx magazine covers and launch events

Dazed Maxx is a special new edition of Dazed magazine, created in collaboration with Nike to spotlight the vibrant subcultures of sport across the United States. Edited by athletes Sunny Choi, Bijan Robinson, and Tobey McIntosh, it explores emerging communities in New York, Los Angeles, and Atlanta through interviews, storytelling, and Nike’s AirImagination platform. The issue dives deep into how local sports scenes shape cultural identities, featuring conversations with community leaders and original articles from young local writers. Dazed Maxx is not just about sports but about how creativity, identity, and community intersect through athletic expression.

To celebrate the launch, Dazed is hosting simultaneous drop events in the three cities, offering limited-edition copies, custom merchandise, and immersive experiences that bring the magazine’s stories to life. They use three different typefaces to differentiate the cites: Los Angeles has Respira Black by Sharp Type, a robust yet elegant Rotunda, New York was illustrated with what appears to be ER Univers, and finally Atlanta used Louize Display by 205TF. Blending sport, subculture, and innovation, Dazed Maxx reflects a bold new era of community-driven storytelling and marks the first-ever US edition of Dazed.

Additional fonts in use include Compacta Black (Letraset/Linotype) for the logo and various members of Dinamo’s ABC Diatype for smaller text.