California Jewish Open exhibition

California Jewish Open is The Contemporary Jewish Museum’s first major open-call exhibition. It took place when the need for connection was especially relevant, inviting Jewish-identifying artists living throughout California to respond to the question: How do artists engage with the many aspects of Jewish culture, identity, and community to foster, reimagine, preserve, or discover connection?

I developed this exhibition identity using a customized version of Parabole Display for the title application. The type treatment was paired with line elements and a sunset-inspired color palette to emphasize the exhibition’s theme of connection and to symbolize the artists’ shared home of California.

Tight crops on the intersecting line of the capital O letterform in “Open” were used as secondary graphic textures throughout the galleries and marketing collateral as a reference to the art community coming together for the Museum’s first open-call exhibition.

The multi-channel marketing campaign applied this identity across print, digital, and out-of-home advertising to raise awareness of the exhibition throughout the Bay Area.