MEADOWS brand identity

MEADOWS Kitchens is an award-winning kitchen design studio located in the UK. First established in 2006, the family-run business has completed a broad array of projects across the country, delivering refined, considered and sustainable kitchens to the highest level. Their design practice focuses on working with a mixture of contrasting materials, textures, finishes and soft hues to deliver contemporary yet timeless design outcomes.

MEADOWS Studios is their new design studio, showroom and concept store located in Newyln, Cornwall. It is the product of Josh, director and designer at MEADOWS Kitchens, and his wife Kitty, offering a curated selection of homewares, books, art, clothing and accessories. The concept of the showroom is for everything to be shoppable, encouraging customers to shop ethically and sustainably—a reflection of MEADOWS Kitchens’ philosophy and dedication to craftmanship. From the art on the walls, to the shelving, lighting, cabinetry, home accessories, textiles, clothing and more, the store showcases makers and artists from the Cornish shores to Danish, Australian and London designers. The showroom upstairs, with its fully functioning kitchen, is also used to host events, including dinners, workshops and talks from local artisans and artists.

Studio Thomas Hatton was engaged to create a brand identity that houses both MEADOWS Kitchens and their new showroom, MEADOWS Studios. The brand identity draws inspiration from MEADOWS Kitchens methodology—utilising mixed materials, textures and finishes—and the diversity of objects (homewares, books, art, clothing) now showcased in their concept store. This is evident in the forms of signage, printed material and digital interpretations. From stainless steel laser cut signage to chalk writing on glass, letterpress on specialist metallic and textured papers, lightbox signage and more. The aim was to keep the design and typographic language restrained and minimal yet highly considered in its craft, to allow the mixture of materials and finishes to take centre stage. The result is a sleek, contemporary visual identity and design system, with diverse applications, which seamlessly translate across every touchpoint of the brand’s communications.