12 Matcha
Contributed by Bold-Decisions.biz
on May 7th, 2025. Artwork published in
circa 2024
.
The identity of 12 Matcha by Base Design uses gc16 by Bold Decisions. From the case study:
Visually, BaseNYC took a bold approach—leaning fully into green as a symbol of vitality and serenity. The identity bursts into mini-particles, capturing the multifaceted sensations of drinking matcha and giving the brand a dynamic range of moods and moments. 12 is a brand that isn’t just seen or tasted—it’s felt. It’s a return to craft, mastery, and a deeper connection between tradition and the present—shaping a memorable and contemporary brand.
1 Comment on “12 Matcha”
No words needed, flawless execution.