Fruit Riot, a sour candy brand under Beyond Better Foods, sports a punchy wordmark set in Ohno Softie by OH no Type Co. – a fitting choice for a name that practically demands a squishy, and energetic treatment. With its bulbous forms, exaggerated curves, and lively rhythm, Ohno Softie captures the sensory overload of a sour candy experience.
The packaging and website include Alyc from Ultra Kuhl for supportive squishiness, and FontPanda’s Think Thick for bringing the irreverent and informal vibe even further.