Chip Kidd chose Gotham letterforms for Gotham sounds. Forthcoming from Atavist, Twice Upon A Time is “a unique, multilayered digital experience combining a beautiful prose essay on the sounds of New York with the extraordinary music of Moondog and binaural recordings of the city itself.” Designed by Tobias Frere-Jones in 2000, Gotham was inspired by signs and architectural lettering found on the streets of New York.