Nike Black History Month campaign 2020
From Nike:
BHM ’20 represents a new vanguard of leaders making moves toward the future they believe in—individual moments adding up to something greater and connecting us in pursuit of our goals.
“Watch Us Rise – Until We All Win” is the motto of the 2020 edition of Nike’s Black History Month (BHM) campaign and collection. Excerpts from the BHM manifesto, written by Amanda Gorman, are set in Gräbenbach Mono Light and Bold.
From a detailed “from concept to execution” narrative WSDIA posted as Instagram story:
Objective: Connect African Americans and the Diaspora using sport as the binding platform to connect Black youth globally through a single act. There is no better way to create a shared experience then to create a moment that can be felt by two seemingly separated groups of people. Lets take this opportunity around this monumental moment in time to bring together youth from the US and their counterparts in Africa to create a collective story that shows how sport can be the common thread for all youth in the Diaspora.
Creative direction at Nike by Anthony Coleman. Design and creative direction by WSDIA. Photography by Joshua Kissi and set design by Zach Apo-Tsang.
The campaign was accompanied by a series of events “to celebrate vanguards who use sport to create a future they believe in.”
Nike also produced three clips portraying black athletes entitled “Common Threads” using Gräbenbach Mono Light for the titles.
Episode 1: Ingrid Silva & Alex Thomas, narrated by Serena Williams
Episode 2: Crystal, Debra & Kairaba, narrated by Crystal Dunn
Episode 3: Vashti, RunGrl & Asra, narrated by Vashti Cunningham
