Santis
The same old brand, with a renewed essence. Santis, present on Peruvian tables since 1969, evolves to continue being a protagonist in the country’s cuisine.
Quality preserves, legumes, grains, and spices: essential ingredients now presented with a modern, authentic, and vibrant visual identity, without losing their heritage.
The challenge: to leave behind a generic aesthetic. The opportunity: to build a flexible, relatable, and visually powerful brand.
We created a structural S as our emblem, chose fonts that balance elegance and modernity, and came up with a visual system that celebrates nature. The traditional red remains as a seal of origin, and the new packaging segments by category to make choosing easier.
The result: an identity that honors its history, adapts to changing times, and reinforces its place at the heart of Peruvian cuisine.
