Jedrek Hagedorn branding and website
The brand identity for clinical psychologist Jedrek Hagedorn uses typography to express a practice grounded in clarity, reflection, and quiet transformation. The logo and visual language are part of a broader identity refresh focused on refining Jedrek’s message—one that honours his heritage and his approach to guiding clients inward.
The display typeface Basteleur (Velvetyne Type Foundry) brings character and a sense of personality to the brand, while Lato (Łukasz Dziedzic) and Karla (Jonny Pinhorn) provide a calm, accessible counterpoint for body copy and digital use. Together, they reflect a balance of depth and warmth—structured, yet open.
The identity includes a new logomark inspired by a compass rose—symbolising orientation, guidance, and personal direction. The overall system spans digital and print applications, aiming to create a visual presence that feels both professional and personal.
