Graphic campaign for the Jornada D-Generades 2025 at Disseny Hub Barcelona, designed by Sin Título-1. The campaign delves into the tension that arises in society when established conventions are challenged. It focuses on the discomfort inherent in disrupting traditional patterns and the natural resistance to the new and different.
The typefaces used are Large, in Roman, designed by Alexandre Créquer and Neue Montreal Mono, designed by Pangram Pangram.
The creative direction, art direction, and graphic design were led by Studio Sin Título-1. The motion graphics were animated by Ana Collantes, and the event photos taken by Pep Herrero. The clients were Barcelona Design Hub and Barcelona City Council.