Future Viewfinder
Future Viewfinder is a self-awareness tool for creative direction – designed to inspire you to “put your passions in places where you want to be.” This phrase, first written in my journal, has been my guiding mantra since early 2022. It reminds me – and now invites you – to seek out spaces that celebrate and elevate your unique passions.
The main card of the interactive print piece acts as a viewfinder – its die-cut, pixellated envelope design (linked to my monogram logo) invites you to press, push, and peek into your future.
I carefully selected typefaces that bring personality to the piece while dynamically filling the negative space of the die-cut. From a heavily condensed Grandmaster to the wide proportions of Afronaut. Their placement reinforces the project’s sense of movement and direction – shifting and changing as you engage with it.
Uplifting oranges, dreamy pinks and purples, and a hint of transformational teal – sourced from GF Smith Colorplan Papers – infuse the work with vibrant, forward-thinking energy.
