Show Love is an annual event held during NBA All-Star Weekend, where Hoop Bus brings the joy of basketball to grassroots communities. The tour features engaging activities, including tournaments, court refurbishments, and community outreach efforts. This year, Hoop Bus traveled to the Bay Area to Show Bay Love.
Ben Loiz Studio worked with Hoop Bus to develop a visual identity for the tour as well as design development for social media awareness, printed materials, brand partnerships, and environmental graphics.
The visual identity draws inspiration from the Bay, incorporating typography reminiscent of San Francisco’s iconic cable cars, the lettering on vintage Warriors jerseys, and the tranquil waters of the surrounding inland sea.
The designs burst with the energy of basketball, showcasing a dynamic array of logos, vibrant colors, and expressive type treatments that capture the sport’s excitement. Together, these elements create a cohesive identity that resonates with the spirit of basketball, celebrating both the heritage of the Bay Area and the passion of the fans.
See the full case study on Benloiz.com
