Berlinale 2025

This year, the Berlinale 2025 International Film Festival celebrates its 75th anniversary under the new direction of Tricia Tuttle. In addition to the printed poster, for the first time there is an animated version and an mp4 key visual at the center of the design. In doing so, the organizers underline the step change towards digital channels and the importance of motion graphics in communication.

For the fifth time, Claudia Schramke is in charge of the art direction for the festival. This year, she designed a key visual which is inspired by the almost forgotten film leader countdowns, which were used to help thread a film reel. “I wanted to create something lively that celebrates 75 years of film tradition and impressively interprets the theme of time. The beating heart of the Berlinale, so to speak,” writes Claudia Schramke on her website.

To contrast with the strong colors, the designer was looking for a high-quality, classic-looking font. She came across Fontwerk’s Pangea, designed by Christoph Koeberlin. Added in June 2024, Pangea Condensed in particular is “wonderfully striking”, she claims. Schramke was also won over by the comprehensive language expansion of the typeface, which is of great importance for an international film festival. “Those were convincing arguments for me” she says, summing up her decision.