Ciència Radical
From design studio Avanti:
The Center of Contemporary Culture of Barcelona, have joined forces with the Institute of Photonic Sciences (ICFO), the ALBA Synchrotron, the Institute of Bioengineering of Catalonia (IBEC), and the Institute of High Energy Physics (IFAE). Together they have created an innovative platform where internationally renowned scientists and artists collaborate to imagine how science will shape the world in the coming decades: Ciència Radical.
The visual identity breaks with the traditional communication codes of research institutions, experimenting with moving typography and looking for abstract visual codes that reflect the basic principles of scientific research: flexibility, transformation and creativity.
The creative campaign aims to make science more accessible and appealing to all audiences through messages and questions that invite the public to imagine the transformative impact of future scientific breakthroughs on humanity.
The visual identity was designed using the Bold style of Melange Grotesk plus DM Mono.
