Grecha
Grecha is a contemporary food brand redefining the perception of buckwheat—transforming it from a traditional staple into a modern, nutritious, and design-forward product. The brand identity reflects this balance between heritage and innovation, using a typographic system that feels both nostalgic and bold.
Gill Kayo sets the foundation for the logo, with its rounded, friendly letterforms echoing the soft, organic shapes of cooked buckwheat. This warmth and familiarity create an inviting, homey feel—reminiscent of childhood comfort foods. Complementing it, New Burns adds a refined yet approachable contrast with its soft serifs, reinforcing a sense of quality and tradition while maintaining a modern edge. The typographic palette is completed by Golos Text.
The overall design, including horizontal packaging layouts and vintage-inspired color palettes, ties together the brand’s mission: to make buckwheat exciting, accessible, and an everyday essential.
