The Weeknd – Hurry Up Tomorrow album art and campaign
Standard album cover seen across streaming services
Hurry Up Tomorrow is the sixth studio album by The Weeknd, and the final installment of a trilogy following After Hours (2020) and Dawn FM (2022). It was released on January 31st, 2025, to critical acclaim after three years of development and high anticipation from audiences.
The visual aesthetic often uses darkness contrasting with light and vice versa, reflecting the album’s core message of death and rebirth. Occasionally, red is also used.
The standard album cover (revealed moments prior to the album releasing) features the album title set in Impact, with a depth of field effect applied. Other promotional material has used Impact in various forms. The song listing, while extremely small and grainy looks to be set in Helvetica Bold.
Impact used in the official lyrics video for “Timeless”, one of the lead singles for the album
Impact used in the album title reveal
