Parmizza is a Los Angeles-based restaurant that offers casual dining and drinks. Its signature dish, the Parmizza, is a playful fusion of “Parm” and “Pizza”. Parm, short for Parmigiana, is an Italian-American dish made with breaded and fried ingredients like chicken or eggplant, topped with Parmesan. The mix of these flavours with traditional pizza toppings gives Parmizza its culinary twist.
The restaurant’s visual identity draws inspiration from the aesthetics of Italian-American diners, creating a playful and inviting atmosphere. The wordmark Parmizza is set in Farmacia by Nguyen Gobber, displayed in all caps, and appears across various touchpoints, including the restaurant’s sign, T-shirts, caps, and other materials.