This poster is a part of series, designed by Oleg Šuran for Drugo more – a non profit organisation that produces, promotes, researches and disseminates culture. The posters are treated fairly loosely as series, each one using different colors, typefaces and images. For this specific event, seminar on the theme of “Invented institutions”, the designer chose to accompany his illustration of an inflatable institution with Rector, a display typeface reminiscent of stone carving and roman capitals. Contrasting the illustration, Rector was used to evoke an atmosphere of seriousness and tradition.