Wholesome Bakery

Wholesome Bakery, a San Francisco-based business known for its vegan, gluten-free, and sustainably made treats, blends creativity and clarity in its visual identity. The offbeat nature of OH no Type Co.’s Irregardless lends character to their logo and packaging, reflecting the bakery’s playful yet conscious ethos. It’s supported by Trump Gothic.

On their website, the clean, modern lines of Century Gothic ensure readability and reinforce the approachable, eco-friendly brand presence. Wholesome Bakery recently closed the doors to its brick-and-mortar location but continues to thrive online, with products available at retailers such as Whole Foods.