Geo-Reise travel agency, Berlin
Contributed by Florian Hardwig on Jan 19th, 2025. Artwork published in
circa 1979
.
Geo-Reise is a travel agency established in 1979. The sign at the office on Martin-Luther-Straße in Berlin-Schöneberg uses a typeface named Vassar. Judging from the cracked vinyl letters, it might date back all the way to the founding of the company. Vassar is an apt choice: its bulbous letterforms look a little as if they have been projected onto a globe, reflecting the logo motif. The logo also appears on the Geo-Reise website – which is largely unchanged since 2002.
