Batti Batti, 2024 edition

Words by the designers of Atipus:

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When it comes to summer in France, Rosé reigns supreme, eagerly awaited by enthusiasts. That’s why our aim for the 2024 edition of Batti Batti, as we have approached it in previous ones, was to craft the identity of a great wine, to impress and entice a new audience this season.

For this 4th edition, we kept the signature elements that make Batti Batti unmistakable: the bold circle, the playful name placement, and a clean secondary typography. These details tie the identity together, giving the label its fresh, modern feel.

What’s new this year is how the design interacts with light. The label reacts to sunlight, almost disappearing when hit by the brightest rays. This effect isn’t just about aesthetics; it’s a playful nod to summer moments where the focus shifts from what’s in your hand to what’s happening around you, and invites you to soak in the surroundings.

We paired this concept with a typeface, Bourrasque by Bureau Brut, that adds an easy-going touch, giving the whole design an energy that feels perfectly in tune with the Mediterranean spirit.

The secondary fonts are Founders Grotesk and an unidentified serif.

See also the 2022 edition.