Nike Air (2024 identity)
In 2024, Nike unveiled a refreshed visual identity for Nike Air, their innovative and proprietary cushioning platform. Since its introduction in the midsole of the 1978 Tailwind, Air has been a cornerstone of Nike, used in every category of footwear, from basketball to toddler shoes.
The new identity was conceived by Nike’s in-house design team, who collaborated with Nguyen Gobber to create a bespoke version of their typeface, Generation Mono. This customized typeface features various adjustments, including a slimmer I, rounded corners, and refinements tailored to its diverse applications.
The redesigned wordmark, built with the customized Generation Mono, debuted at the Paris “Nike On Air” event, showcasing the latest iteration of Nike Air technology ahead of the Olympic Games 2024.
