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Guglhupf Bar

Contributed by Hrvoje Živčić on Jan 14th, 2025. Artwork published in .
Guglhupf Bar 1
Source: acuteacute.com Acute. License: All Rights Reserved.

Acute used Ergon for the visual identity of the Guglhupf Bar. From their website:

The Rosewood Hotel in the heart of Vienna has a new bar with a unique concept – the Guglhupf Bar. Guests are greeted in an elegant little salon where classic and unusual variations of Bundt cake are served throughout the day. A glass of champagne is also recommended to celebrate in the chic ambience. Our aim was to create a visual identity that conveys the relaxed elegance of the bar, and picks up on the Guglhupf theme in a stylised way. This is reflected in the circle and arc shape of the logo lettering, as well as various outline illustrations that are reminiscent of the different Guglhupf shapes. The chosen paper colours harmonise with the salon’s murals and complement them in a dynamic way.

The accompanying sans is Mier B, see the comments.

Guglhupf Bar 2
Source: acuteacute.com Acute. License: All Rights Reserved.
Guglhupf Bar 3
Source: acuteacute.com Acute. License: All Rights Reserved.
Guglhupf Bar 4
Source: acuteacute.com Acute. License: All Rights Reserved.
Guglhupf Bar 5
Source: acuteacute.com Acute. License: All Rights Reserved.

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  • Ergon
  • Mier

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2 Comments on “Guglhupf Bar”

  1. I think the unidentified sans serif is Mier B.

  2. That looks like a hit. Thanks, Akira!

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