ZERODOIS
ZERODOIS is a Portuguese furniture design company renowned for crafting timeless, functional, and high-quality sofas. Built by expert craftspeople with meticulous attention to detail, their products embody elegance and durability.
The redesigned visual identity by Sam George takes a minimal yet bold approach, with every aspect shaped with TWK Lausanne (designed by Nizar Kazan and published by WELTKERN®). From the logo to headlines and text, TWK Lausanne forms the backbone of the identity, seamlessly tying together the brand’s visual and verbal elements. Upholstery colors are leveraged to create a diverse yet cohesive palette, while clean, simple layouts allow the products to take center stage. The typeface’s utilitarian design complements the straightforward and honest messaging style, reinforcing the brand’s ethos of functionality and quality.
The result is an identity that mirrors the purity and precision of ZERODOIS’s craft, elevated by cinematic storytelling from Miguel Coimbra and dynamic 3D motion by David Herze.
