La Cartonnerie
Opened in 2005, La Cartonnerie is a contemporary music venue in Reims, France, comprising three stage areas and six rehearsal studios. With the “Scène des musiques actuelles – SMAC” label, it offers concerts, artistic support, workshops, youth programmes, exhibitions and is behind the Elektricity and La Magnifique Society festivals, as well as summer highlights such as JUMP!
During 2023 and 2024 the venue made heavy use of Font Spectrum’s Purple Haze typeface. The in-house designer Lucie Pochet at La Cartonnerie works with the Paris-based Aletheia Aagency, a collaborative design practice of Anthony Vernerey and Hugo Dumont. Each of the seasons is introduced by one of their animations. Purple Haze is supported by Électro-bibliothèque’s EB Trainer Grotesk.
Winter 2024 animation in complementary colours orange and cyan
Automne 2023 animation. The animations for Le Cartonnerie’s season 2023–2024 using Purple Haze are done by Aletheia, a collaborative design practice of Anthony Vernerey and Hugo Dumont, based in Paris.
Inaugural animation introducing the new style, using the heart icon, included in Purple Haze since version v0.3
