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zero playeat

Contributed by JIYOUNG YOO on Dec 30th, 2024. Artwork published in
March 2024
.
zero playeat 1
Sewon Kang, Seoha Lee, Jiyoung Joo. License: All Rights Reserved.

zero playeat is a personalized F&B (food and beverages) brand that suggests a unique, new zero eating lifestyle for modern users. It was created as a student project in the Visual Communication Design department of Hongik University, Seoul, supervised by Professor Jeongmin Seo.

zero playeat offers a unique experience where users can enjoy consuming zero food and beverages, free from calories, stress, and concerns, tailored to your preferences and needs.
To help people rediscover the joy of eating, escaping from the stress of calorie counting,
zero playeat analyzes your current health status, goals, eating habits, and preferences to recommend our own unique zero recipes and customized meal kits made with healthy alternative ingredients.

You can also get the full experience of our brand at our exclusive flagship store, SPACE ZERO. We are not simply counting bumbers of your calorie intake. Take some time to focus on yourself, enjoy eating with zero playeat.

Bunya is used for the logo and the English-language text. It’s paired with Pretendard for Korean text.

zero playeat 2
Sewon Kang, Seoha Lee, Jiyoung Joo. License: All Rights Reserved.
zero playeat 3
Sewon Kang, Seoha Lee, Jiyoung Joo. License: All Rights Reserved.
zero playeat 4
Sewon Kang, Seoha Lee, Jiyoung Joo. License: All Rights Reserved.
zero playeat 5
Sewon Kang, Seoha Lee, Jiyoung Joo. License: All Rights Reserved.

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  • Bunya
  • Pretendard

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