Source: www.ward.studio License: All Rights Reserved.
Spanx is a shapewear brand for women, founded by Sara Blakely.
The new identity for Spanx was made by Ward studio and comprised new typography and color story, a redrawn logo, newly designed packaging, art direction, and digital design all the way down to the care tags. Typefaces used are IvyPresto for headlines and Inter for text.
Source: www.ward.studio License: All Rights Reserved.
Source: www.ward.studio License: All Rights Reserved.
Source: www.ward.studio License: All Rights Reserved.
Source: www.ward.studio License: All Rights Reserved.
Source: www.ward.studio License: All Rights Reserved.
Source: www.ward.studio License: All Rights Reserved.
