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Grieg Seafood

Contributed by Jan Maack on Dec 31st, 2024. Artwork published in .
Grieg Seafood 1
Source: en.mission.no License: All Rights Reserved.

Grieg Seafood isone of the world’s largest salmon farming companies with brands in the USA, Canada, and Europe.

Mission Design made a new visual identity for Grieg Seafood built around a wave-like shape inspired by a creative concept titled “Ripple Effect”, symbolizing how small changes create far-reaching impact. This became the foundation of a flexible graphic system with vibrant colors, dynamic layouts, and an updated tone of voice. New imagery highlighted taste, connection, and the joy of eating, bringing the brand’s story to life.

The headline font chosen for this is IvyPresto. On the website, it’s paired with both FF DIN and DIN 2014.

Grieg Seafood 2
Source: en.mission.no License: All Rights Reserved.
Grieg Seafood 3
Source: en.mission.no License: All Rights Reserved.
Grieg Seafood 4
Source: en.mission.no License: All Rights Reserved.
Grieg Seafood 5
Source: en.mission.no License: All Rights Reserved.
Grieg Seafood 6
Source: griegseafood.com License: All Rights Reserved.

Typefaces

  • IvyPresto
  • FF DIN
  • DIN 2014

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