Skuna Bay produces raised salmon from Vancouver Island for the North American market. Oslo-based design agency Mission developed the brand’s new visual identity using IvyPresto for headlines and Barlow for text. Mission summarizes their design as follows:
The picture series portrays everything from pure raw materials to preparation by professional chefs, up to delicious dishes where the salmon plays the main role. With a minimalist color palette based on white and black, we let the images of the fish and delicious dishes speak for themselves. Everything wrapped in a modern and elegant typeface with a message that underpins high quality and professional pride.