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Skuna Bay

Contributed by Jan Maack on Jan 2nd, 2025. Artwork published in .
Skuna Bay 1
Source: en.mission.no License: All Rights Reserved.

Skuna Bay produces raised salmon from Vancouver Island for the North American market. Oslo-based design agency Mission developed the brand’s new visual identity using IvyPresto for headlines and Barlow for text. Mission summarizes their design as follows:

The picture series portrays everything from pure raw materials to preparation by professional chefs, up to delicious dishes where the salmon plays the main role. With a minimalist color palette based on white and black, we let the images of the fish and delicious dishes speak for themselves. Everything wrapped in a modern and elegant typeface with a message that underpins high quality and professional pride.

The new logo pairs two widths from Acumin.

Skuna Bay 2
Source: en.mission.no License: All Rights Reserved.
Skuna Bay 3
Source: en.mission.no License: All Rights Reserved.
Skuna Bay 4
Source: en.mission.no License: All Rights Reserved.
Skuna Bay 5
Source: en.mission.no License: All Rights Reserved.
Skuna Bay 6
Source: en.mission.no License: All Rights Reserved.
Skuna Bay 7
Source: en.mission.no License: All Rights Reserved.
Skuna Bay 8
Source: skunasalmon.com License: All Rights Reserved.

Typefaces

  • IvyPresto
  • Barlow
  • Acumin

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