Electric Lady Studios was commissioned by Jimi Hendrix in 1968 and designed by audio engineer Eddie Kramer and architect John Storyk from 1969 to 1970. The studio’s building was formerly a nightclub before being converted into a studio for Hendrix and other musicians along the 1970s.
A modified version of Photo-Lettering’s Williamson Template is used for the studio’s logo, with notable differences such as wider characters, and oval counters.
6 Comments on “Electric Lady Studios logo”
An outstanding find and excellent visual documentation! Thanks, Reybach.
I think the typeface was simply stretched horizontally, by photographic means. Template is fairly narrow in its default state.
Of course, Florian! I apologize for the late response, I was caught up over the winter. I came to say that in my opinion, Williamson Template does match with the original building’s front:

Thanks, Reybach! I hadn’t seen the sign in the context of the building before.
Of course!
The type is such a great pairing for that unique curve/square façade. Excellent find, Reybach!
Thank you, Stephen! I’ve got a lot more coming to FIU, some faces that’s never been seen on here and some we’re familiar with.
Have a great New Year’s Eve!