Inner Bloom is the holistic health and acupuncture practice of neurosurgeon Julia Reinhart in Vienna. Studio Grund created the practice’s visual identity intertwining “these themes of blossoming, balance, and holistic wellbeing”.
From Studio Grund’s case study:
Floral elements are woven into the unique logo typeface, its elegant, modern look influencing the overall typography. Fonts were carefully selected to balance character with delicacy and femininity, while the signet draws inspiration from nature to symbolize the connection from root to head, as well as the concept of equilibrium
The wordmark is set in NaN Success Titling, all in lowercase. STK Hugo (Smuss Type Kiosk) and Francesco (Production Type) bring different but complementary organic and soft notes to the typography palette, an interesting mix of three separate serif typefaces for the main typography. General Type’s Mier B completes the palette as a contrasting geometric sans used sparingly for more utilitarian contents, and maybe a dose of serious.
