Jihyung Song – Rewriting Tteokjeongol exhibition posters and booklet

The exhibition 다시 쓰는 떡전골 Rewriting Tteokjeongol by 송지형 Jihyung Song took place from October 5th to 31st, 2024, in Hwaseong, Gyeonggi, South Korea. A series of posters as well as a booklet were designed on this occasion by 박채희 Chaehee Park, typeset in HAL Timezone Mono, published by HAL Typefaces, and 지백 Ji-Baek by 박진현 Jin-hyun Park.

A brief description of the exhibition, provided by the designer:

As the name suggests, Byeongjeom in Hwaseong City is a braille letter for rice cake shops. Since there were many rice cake shops where scholars coming from the provinces to take the civil service exam would fill their hungry stomachs, it was called Tteokjeongol. Tteokjeongol was a midpoint where people from outside and inside the country could come together and benefit each other.

The exhibition will be held in four non-exhibition spaces in the Tteokjeongol area near Byeongjeom Station. The exhibition consists of three general commercial facilities and one private space, and new videos, flat works, installations, audience-participatory installations, and audience-participatory performances will be presented.

This exhibition experiments with the practice of art as an “Exchange of inheritance,” a theme the artist has dealt with for a long time, at Tteokjeongol in Byeongjeom.