Wild Thingz

Konrad and Jokker are the brand typefaces for candy brand Wild Thingz, in a visual identity designed by How&Wow. From Poppy Thaxter’s article for The Brand Identity:

Through its devised name – Wild Thingz – and identity, London and Los Angeles-based branding agency How&How has created a look and feel for the plant-based, artificial-free, and low-sugar sweet brand (formerly known as Just Wholefoods) that holds its own against the big-name sugary behemoths. Wild Thingz is slaying sugar cravings in a more natural way and, according to Associate Creative Director Priyjah Paramasivam, proving that “organic can be wild, overgrown, raw and rebellious, and have a voice to call out the big brands.” […]

How&How continue the counter-culture energy with a logo “inspired by the attitude of tattoos,” made of overgrown, thorny vines and leaves. “We are super lucky to have a senior creative with a background in animation, so this logo alongside Vee was created painstakingly by hand.”

As for the accompanying typefaces, How&How have opted for a duo that is both iconic and slightly subversive. Konrad, chosen for headlines, brings a punk rock attitude that perfectly aligns with the brand’s tone of voice. Its edgy character adds a dash of defiance when calling out big names. Meanwhile, Jokker steps in for body copy, offering a simple yet affable presence that effortlessly handles the everyday details. […]