Medireflux, the flagship brand of the pharmaceutical company, has undergone a significant rebranding. Memesi managed the entire project, from neuromarketing analysis to market and competitor research, culminating in the development of a fresh visual identity. This was first applied to the product packaging, then rolled out across a variety of promotional tools, including a dedicated website, promotional kits for healthcare professionals, and informative videos. This project sets out to challenge the norms of the pharmaceutical industry and its traditional visual standards. The focus has shifted toward a color-driven approach, as demonstrated in the packaging, where the green background dominates 88% of the printable surface, with the product name boldly spanning across the box. The contrast with the previous product line is unmistakable, marking a clear shift. Superfluous elements, such as gradient fills and human figures, have been stripped away. The number of fonts and, most notably, colors, have been drastically reduced: all text is shown in several weights and widths of a single typeface family, JAF Bernino Sans. The result is a modern, streamlined, and impactful look. Neuromarketing analysis has already shown clear positive changes following these updates.
