Lupo (Italian for “wolf”) is a small Italian delicatessen that opened in Lyon in the fall of 2024. Located in one of the narrowest buildings in the city, this cozy shop offers a wide variety of products from across Italy, mostly sourced from family-run producers.
Lupo features a logo that is fully and intentionally hand-drawn, evoking spontaneity and generosity, in the spirit of Italian street food. The wolf, a historical symbol of Rome and often seen negatively in the collective imagination, here sheds its unfavorable traits to become a friendly and welcoming mascot.