What The Hell Is This? Creative Freedom, Brand Growth by Tom Cox
Und and Futura Extra Bold Condensed in use on the cover of the debut book by brand designer Tom Cox:
From a massive fail to 30 plus years in brand identity, in What The Hell Is This?, Tom Cox reveals in detail his immersive approach for creating game-changing brand identities. It is a quickread, how-to framework inspired by the enlightenment of art history. This savvy vision casting process applies insights from art movements like Expressionism, Portraiture, and Cubism. Perspectives that can enhance results for any creative enterprise.
This design book with no pictures, sketches, illustrations or photographs shouts from indistinct rooftops that creating a brand identity should not be an order taking iterative guessing game focused on echoing logo styles. It can be insightful, empowering, energizing and fun for all involved. A distinctive, immersive and transformative experience that adds value through a holistic creative solution.
