Paris-based production company Frenzy commissioned Kim Lê Boutin to give the company a fresh start. To elevate Frenzy as a unified group, a platform featuring updates from each entity was launched: frenzyparis.global. With the help of the creative duo Aletheia, Kim Lê Boutin developed a fresh visual identity to reflect this ecosystem. Alongside the four new websites, they rolled out a new tone of voice, typographic identity, motion identity, communication and social strategy with a bold art direction exclusively using Modale Antique Medium.
Creative direction, brand strategy & talent sourcing: Kim Lê Boutin
Creative production: Aurélie Chatenet
Development: Julian Garnier
Motion and visual identity: Aletheia
Digital design: Agathe Bourrée, Minh Ginkgökoko, Ji Park
