Concerto is a contemporary patisserie dedicated to crafting artistic and delectable pastries, located in the HMart store, located in Los Angeles’ Koreatown. The text-based visual identity of the bakery pairs DaVinci by Virgile Flores with Apple Myungjo; both are softened with a contour line that makes the letters appear like stencils, virtually dissolving into the white background.
The design is by Peace Park. You can see more from this project on his portfolio website. Peace writes that —
[t]he logo animation, artfully unveiling, beautifully encapsulates the enchanting process of baking. Against a pristine white backdrop, the black typography resembles a refined music score, resonating with the harmonious theme of the establishment.
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The design is by Peace Park. You can see more from this project on his portfolio website. Peace writes that —