L’Alliance New York

The redesign of L’Alliance New York was handled by Eddie Opara’s Pentagram team, using Inferi and Rules from Blaze Type, while the new logo is based on Dahlia by VJ-Type. From the case study:

L’Alliance New York, a key player in French culture in New York and beyond, offers immersive French language courses and a wide range of multidisciplinary programming. This independent non-profit organization celebrates the diversity of Francophone cultures and creativity worldwide. Formerly known as the French Institute Alliance Française (FIAF), the institution was renamed to better reflect its openness and role as a bridge between Francophone cultures and the New York public.

Pentagram redesigned L’Alliance’s visual identity by creating a framework that highlights its dynamic and welcoming spirit. The use of expressive typography and the creation of an apostrophe brand mark symbolize the organization’s lively approach to language teaching. The fonts chosen include Dahlia, a creation by the VJ Type foundry known for its dramatic curves, along with Inferi and Rules from the Blaze Type foundry, which bring an elegant and modern touch. This new visual universe, with its vibrant and contemporary colors, aims to engage a broader and more diverse audience.