Project [Blank] rebranding

Project [Blank] is a San Diego-based arts non-profit that produces immersive, interdisciplinary events and performances, including chamber music concerts, art exhibitions, and contemporary operas. They asked Dom Cooper Design for a refreshed visual identity, presenting the brand as accessible, inviting, and bright.

The updated visual identity revolves around the ‘fill-in-the-blank’ concept, using the bracket motif as a graphic touchpoint throughout. The pre-existing logo is paired with custom illustrations and two typefaces. Headlines use Owners Black. Informational body copy is set in Inter.