Boston-based studio Butter has designed a new identity for Rosc Venture Capital:
Rosc is a venture capital company built on a 40-year family legacy, and they needed a brand identity to catapult them into the digital age. Butter determined their differentiators at a time when VC was struggling, building a brand that showcases their particular approach to investing; one rooted in academic rigor and decades of entrepreneurial experience.
The typefaces used for the new look are Ivar Text and Headline from Letters from Sweden, Store Norske Maleri from Skriftkompani, and Stratos by Production Type.