Pop & Pasta
Pop & Pasta is an inclusive live show on Twitch. studiokwi worked on the project design, corporate identity, and Canva templates.
In the “Twitch-inklusiv” project, a young team of people with disabilities is developing a twelve-part Twitch live programme. The under-30s determine the format, topics and guests of the programme themselves in their regular meetings. The BAG Selbsthilfe team will accompany the process. In a first step, the participants receive an introduction to the portrayal of disability in film and television. They then learn about ways to produce programmes on Twitch themselves. After the media training, the programmes to be broadcast live from a film studio can be designed.
The briefing was characterised by the desire for a design that is reminiscent of the MTV of the 1990s and is 3-dimensional. It needed to be loud and trendy, yet calm and relaxed.
The project included strategy, conception and design of a corporate identity including various logo variants and graphics, a colour system, font selection and a barrier-free usage concept. The project design, including all colours, fonts and shapes, was implemented in Canva. In addition, studiokwi developed Canva templates for various social media channels and print media as well as a timer animation.
