Arts Workers United
Arts Worker United (AWU) is a lobbying organization focused on building awareness of and support for members of the creative class and their critical impact on the national economy. Founded during the COVID-19 pandemic, AWU works to ensure local and national governmental support for this critical—and often overlooked—sector of the working class.
One Design created a brand identity rooted in the visual vernacular of trade unions and craft guilds, that could flex to connect with politicians and arts workers alike. The AWU seal is a symbol of unity, sophistication, and confidence. The extended visual language embraces a distinctive and powerful energy through color, layout, and imagery that connects with the creative class.
A system of typographic ligatures—custom glyphs built into a bespoke cut of Object Sans from Pangram Pangram—is a visual nod to the concept of support and solidarity.
