Happy Alley
Contributed by Nguyen Gobber on Oct 29th, 2024. Artwork published in
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Squad Studio designed the visual identity of Happy Alley with the intent to capture the joy and craftsmanship behind every cookie and sandwich they offer. The project aimed to elevate Happy Alley’s flagship bakery, balancing playfulness with a refined aesthetic. The design uses bold colours and thoughtful messaging, creating a lively yet cohesive experience across in-store elements and social media.
An elegant wordmark based on Editorial Old by Pangram Pangram complemented by the typeface Farmacia by Nguyen Gobber and cheerful illustrations shape a warm and welcoming visual identity.
