Nader Gammas
From Alex Hunting Studio:
In the realm of contemporary lighting design, Nader Gammas stands out as an innovator. Tasked with updating Nader Gammas’ identity, our studio embarked on a journey to capture the essence of this renowned artisan through a comprehensive branding endeavour. As Nader Gammas aimed to expand its presence in the lighting market, our collaboration focused on infusing its identity with renewed purpose. Grounded in principles of curation and creativity, our approach went beyond aesthetics, delving into the core essence of Nader Gammas.
At the centre of this transformation is a custom logotype, crafted to symbolise light itself. Inspired by the interplay of beams of light, our design features a double ‘M’ motif, subtly reflecting the energy behind Nader Gammas’ creations. The accompanying typography palette pairs the spiky serif Ghost and curvy sans-serif Lausanne, typographic choices that reflect the forms and materials inherent in every Nader Gammas piece. Further enhancing the tactile experience, we created a suite of luxurious print materials, including price lists, swatches and stationery items. Utilising print finishes such as foil blocking and embossing on premium paper stocks, each element speaks to Nader Gammas’ commitment to quality.
TWK Ghost, designed by Nolan Paparelli, and TWK Lausanne, crafted by Nizar Kazan, are both available from Weltkern.
