Evangelische Kirche in Düsseldorf
The Protestant Church in Düsseldorf consists of 17 congregations as well as facilities at hospitals, schools and youth centers. A new corporate design supports the transition to a modern future and communicates values and goals.
The design development was preceded by a strategic process in which a citizens’ report, an internal survey and personas were developed to capture the needs of the people. The services of all congregations were structured and categorized for the first time.
The redesign creates a modern, uniform design line that reflects the self-image. The new logo shows houses arranged to form a cross – a symbol of community and faith.
The renaming from “evangelisch in Düsseldorf” to “Evangelische Kirche in Düsseldorf” strengthens the identity and recognizability. The key visual offers a wide range of possible applications. The shapes, reminiscent of church windows, stand for vitality and diversity.
In addition to personal contact, the website is the most important point of contact for parishioners and interested parties today. The new website is designed as a large service portal to make events and dates visible and promote community life.
The corporate design also characterizes the new headquarters “Haus der Kirche” with modern colors, font and key visuals, which are used in the interior design and signage.
The implementation process starts with three pilot congregations. An implementation kit and an online corporate manual will support the introduction of the new design to ensure a uniform external image.
