Künzel Group rebranding
Investment and real estate company Künzel Group received a rebranding from Munich based agency Pixelperfektion. Creating an aura of quality and tradition was particularly important. Pixelperfection says:
The new branding was intended to give the young company Künzel Group the character of “Heritage”. This concept stands for tradition, excellence and a touch of luxury that the brand wants to embody. This was achieved by color selection, logo design and typography, capturing a feeling and reflecting values that are usually found in established companies. Despite its young age, the brand creates a connection to a high-quality, classic and elegant style.
The company’s new logo integrates a signet out of the initials of the company’s founder. The symmetrical and mirrored design symbolizes balance and trust, while the use of the initials adds a personal touch that speaks of accountability.
Relais Display, designed by Alexander Rütten and Olivia Wood from Ligature Type, contributes to the elegance and value that radiates from the logo. Relais Display is used as the primary headline font on the Künzel Group website and also in other media. It’s supported by Montserrat, Helvetica Now, and Künstler-Schreibschrift.
