Asteria Glyfada
Contributed by Sandrine Nugue on Oct 15th, 2024. Artwork published in
.
Athens-based Nowhere Studio designed the rebranding for Asteria Glyfada, a local landmark for luxurious eating, swimming and events. From the design studio’s portfolio website:
Seeking inspiration beyond the historic name “Asteria,” we embarked on an exploration that drew from the plant kingdom and the natural richness surrounding Asteria. A blooming plant is a timeless metaphor for peak beauty, an ideal moment of splendor. The Asteria logo literally blossoms, with precious stars emerging from the flower, symbolizing the uniqueness of the location and the experience it offers.
The logo is set in Moulin, which is also the main brand typeface. Cera appears to be used in a supporting role.
Source: nowhere.studio License: All Rights Reserved.
Source: nowhere.studio License: All Rights Reserved.
Source: nowhere.studio License: All Rights Reserved.
Source: nowhere.studio License: All Rights Reserved.
Source: nowhere.studio License: All Rights Reserved.
Source: nowhere.studio License: All Rights Reserved.
Source: nowhere.studio License: All Rights Reserved.
1 Comment on “Asteria Glyfada”
That makes it sound as if the designers used Moulin straight out of the box. In fact, many of the terminals in the wordmark were modified, and the serifs made bilateral (except for the one-sided flare serif at the top of I, for some reason). And, more strikingly, the top of A became trifurcated, of course.