Atlas
Atlas is a blockchain Layer 2 designed to provide high-performance De-Fi applications with the performance of Solana at Ethereum scale. By combining the performance of traditional finance with the transparency of De-Fi, Atlas is bringing about a new financial world.
To bring the feeling of possibility from Atlas’ brand strategy to the brand identity and web design, Slope Agency created illustrations of a world of exploration and boundlessness. Atlas is moving toward the future of decentralized finance, with the tools and guidance to get there. Slope reflected this concept in Atlas’ new logo, its design helping to balance the more futuristic illustrations. The wordmark uses a humanistic serif, and their submark, a circular compass embedded with a star has historical roots; its globe-like shape is a nod to Atlas of Greek mythology, and its details an allusion to guidance tools like atlases and the North Star. In this way, this visual system brings in historical representations of agency with relation to uncharted landscapes, and pairs them with a sense of innovation.
The brand typefaces are Messina Sans and Messina Serif. The wordmark is a custom design.
